New fun and free shopping app, MySidekick aims to end to end frustrations of finding the best specials in South Africa through its new and innovative smartphone App using location based services.

MySidekick instantly gives users a unique and simplified shopping experience with an updated, comprehensive overview of local specials, promotions, sales, products and coupons available at major retail stores in South Africa.

Users can find and call emergency services, locate retailers and malls, find contact details and get directions to them on a map using their smartphone’s current location.

Save more money when shopping
“It’s crucial for our users to have 24/7 access to emergency services’ numbers and to locate ATM’s and petrol stations when they need them most,” says Leonard Brewer, CEO of MySidekick.“Users save time finding the right deals and ultimately save more money when shopping.  That is how the idea originated: to develop an app that not only saves time and money, but also makes shopping more enjoyable,” Brewer adds.

Clean design key
MySidekick uses a clean design, which is easy to navigate and enhances the overall experience and simplicity of finding the right money-saving deals, custom to the user’s location.  “Simplicity was key during the development process; the goal being to develop an app that simplifies the users’ shopping style,” says Ian Bannerman, Lead Developer at MySidekick. “It also provides users with custom look-up services and features such as the ‘Favourites’ and ‘TOP 10 Specials’ icons,” Bannerman concludes.

The app is available FREE for download to all iPhone and iPad users, with an Android version to be offered soon.