Jumia, Africa’s leading online shopping site plans to revolutionise the shopping habits of all Ivorians with the opening of six new hubs in Cote d’Ivoire.

The new hubs will enable the Jumia to satisfy an exponentially growing customer base throughout the country. They mark the beginning of an expansion strategy, which aims to continuously improve the online shopping experience by enhancing proximity.

Activated this month, the hubs of Yamoussoukro, Bouaké and San Pedro already allow to serve more effectively, three of the most important regions of the country. Several hubs are planned to open in the upcoming weeks in the following areas: Daloa and Gagnoa in the western central region, Korogho in the north and other cities to come. Shortly, new hubs will also open within the vicinity of Abidjan, in the districts of Yopougon and Treichville.

Francis Dufay, CEO of JUMIA Côte d’Ivoire explained to Appsafrica “This is the proof of our commitment to offer the finest products at the best price, especially with the best service throughout Côte d’Ivoire. The plan is to bring to 8 the total number of Jumia branches in the country by the end of the second quarter.”

JUMIA hubs are service points where customers can pick items ordered online. They will be serviced by JUMIA specially trained agents to advise them and answer all their queries. Service points promote a physical closeness with customers as well as the creation of a strong and close relationship.