Over – an IOS app that allows users to add artistic text and artwork to user- generated photos -has won the award for World’s Best Start-Up at U-Start conference held in Milan – 2014.The South African contender, pitched against 19 competitors from around the globe,succeeding to take home the title after a two day ‘pitch-off’. The live competition took place in Milan, at U-Start event.

Overlay images with arty text
Over is a mobile app (currently only available on iOS) that enables you to overlay images with arty text and icons to help share more informative stories. Where the beauty of Instagram lies in its variety of filters, Over allows you to customise your snaps using typography among other things.  The wiGroup – Pioneers in point-of-sale, integrated mobile transactions were chosen as the second African winner.

Aaron Marshall, CEO of Over, said: “To receive this accolade is one of the proudest moments of our journey to date. As any start-up will know, the path that leads to the point of industry and global recognition is never an easy one, so to receive acclaim of this nature is truly overwhelming. Not only does the award represent a huge milestone for our company, it is also testament to the sheer scale of talent and innovation – especially in the tech and digital sectors – that sits within Africa. Something we are honoured to represent for the 2014 round of the U-
Start finals.”

The other tech and digital entrants from Africa were CapeRay, MellowCabs and SteadiDrone.