Eskimi first moved into the Nigerian market in 2010 and the landscape has changed considerably since then. At that time “80% of users used Eskimi as their first chat service” explains Vytas Paukstys, CEO of Eskimi in an interview with Appsafrica.com.
Paukstys shares his experiences of the Nigerian social media market since 2010. The landscape has changed considerably since then and Paukstys explains how Eskimi has successfully changed its strategy, in the face of many challenges including Facebook
Since 2010 internet penetration has rocketed and Paukstys estimates the online population in Nigeria is “40M users per month.” Social media is one of the main activities online with 15M active social media users per month.