Etisalat Nigeria has announced a new partnership with Uber the mobile taxi sharing service in Lagos. The deal helps Uber target Etisalat customers in a rapidly expanding market.

According to the company, Etisalat “will be the main data provider for Uber’s services, supporting the company’s growth in Nigeria.”

Uber has already launched in Cape Town, Nairobi and a number of other markets as part of the push into Africa. Uber already has an existing global partnership with Etisalat Group as Uber has its presence in all of Etisalat’s main operating companies in Saudi Arabia, United Arab Emirate, Egypt, and Nigeria.

“As an incentive, Uber is offering all Lagos-based Etisalat customers NGN 2,500 off their first two rides,” the company said. The move to join forces should enable Etisalat and its customers to increase their options for traveling from point A to point B in a timely and easy manner. The ride-sharing service is popular in many Western cities and the company believes that by linking with Etisalat Nigeria, it will help expand and boost the ride-sharing capacity in Lagos and across Nigeria.

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