Twiga Food CEO, Peter Njonjo has announced that the B2B E-Commerce company, Twiga Foods, has launched Twiga Fresh, a new subsidiary that is focused on modern and commercial farming, to help supply informal retailers and urban consumers with lower cost, better quality, and safe food.
Through the USD10M investment, Twiga Fresh will scale the efficient production of domestic horticultural staples like onions, tomatoes, and watermelons, significantly lowering the cost.
The investment in Kenya will make this one of the largest single horticultural farms in Africa, focused purely on the domestic market.
Twiga Fresh in the long term will be funded through debt in partnership with Development Financial Institutions, focused on primary agriculture and food security.
For specific value chains that are locally well established and efficient, like bananas, Twiga Foods will continue to work with smallholder farmers in addressing the challenge of food security.
“We will continue to run the B2B e-commerce business under Twiga, focused on building a one-stop supply-chain solution for informal retailers, delivering both Twiga and non-Twiga owned products. Twiga Fresh, in addition to our growing range of private label products, will ensure we drive growth in customer numbers and broaden the basket size by offering quality produce at a discount against prevailing market prices,” said Peter Njonjo, CEO and Co-Founder of Twiga.
“The commodity-driven volatility in the world today is causing an unprecedented level of food inflation worldwide. In Africa, we can least afford this disruption, and that is why we are excited about the imminent impact our technology-enabled supply chain will have in reducing the cost of food,” he added.
To launch the Twiga Fresh line of products, the company shall sample one million Kilograms of fresh produce to customers under our 21-day promotion “Bidhaa Freshi na Safi” that commences on May 23, 2022.
Beyond Kenya, Twiga plans to start operations in Uganda and Tanzania soon and is also exploring new markets in Central and West Africa.
