Music streaming is the fastest growing area for the global music industry and music content is already the second most popular mobile phone feature in sub-Saharan Africa. Tigo has joined the party with the launch of Tigo Music through a partnership with Deezer, the international music streaming service that will provide Tanzanians with unlimited music experience.
Tigo customers will be able to access more than 36 million tracks, including African and Tanzanian artistes, on their phones and tablets. Additionally, Tigo will also be sourcing exciting new and local content through a new venture with the digital music company, Africa Music Rights, which funds, acquires and manages music rights across the African continent.
Apart from giving Tigo customers unlimited access to local and international music, Tigo Music will offer local artists an opportunity to earn an extra payment from their songs listened to through the service. Tigo will also provide them training on how to use and benefit from the service explains William Mpinga, Tigo Brand Manager.
“Tigo Tanzania is a company built on innovation. We are excited to be the first telecommunication company in Tanzania to give our customers such access to unlimited music.
“As a digital lifestyle brand, our goal is to impact the music industry by providing a platform that not only allows for easy access to content by local artists, but also train our musicians on important issues such as intellectual property rights and marketing. This is our way of supporting local talent and growing the local music industry.” he added. Tigo will introduce a variety of music service packages which will allow customers access through *148*00#.
The introduction of Tigo Music in Tanzania follows the success of its launch in Ghana in 2014 and Latin America in 2013. It has since become an integral part of people’s daily digital lives and synonymous with live music events headlined by some of the world’s best-known artists as well as with close-up studio recordings.