Alphabet Inc’s Google has announced the first ever Africa Product Development Centre in Nairobi, positioning itself to effectively serve a growing base of internet users on the continent.

This announcement comes after the company’s CEO, Sundar Pichai, stated that Google is set to invest $1 billion in various projects on the continent over the next five years, that will provide fast, reliable, affordable internet across the continent; build helpful, local products; and support the entrepreneurs and small businesses that underpin Africa’s economies. The California-based firm predicts that by end of this decade, the continent will host 800 million internet users, and a third of the world’s youth population, making it an attractive investment destination.

The search for talented, creative, and collaborative people who can help solve difficult and important technical challenges is now underway at Google, with particular interest in candidates whose sights are at the forefront of improving the smartphone experience for people in Africa, building products that will help everyone to thrive together.

With this Product Development Centre launch, Google joins the growing list of tech giants setting up innovations hub in Nairobi. Microsoft launched a research and development center in Nairobi two weeks ago, right after Visa announced that it had set up its first innovation center to co-create payment and commerce solutions with key partners.

The valley is shifting, and it looks like Kenya is the beneficiary.