Forest Interactive, have announced a partnership with Orange, a leading telecommunication operator, with the aim of accelerating the digital economy forward to an international stage by leveraging mobile technology.
Founded in 2006, Forest Interactive develops scalable mobile platforms to connect mobile operators, content providers, and game publishers with their subscribers. With over 15 years of industry experience, Forest Interactive has expanded to include a diverse workforce of 20+ nationalities in 17 regional offices.
Delivering content subscription services, digital voucher and e-commerce platforms, and mobile apps for all ages, Forest Interactive operates in more than 30 countries, servicing 90+ mobile operators and 100+ content partners with the capacity to reach over one billion subscribers worldwide.
This joint venture is in response to the increasing demand for digital vouchers in the Middle East and Africa region. Through this partnership, Orange Link, a division within Orange, will sell digital vouchers using Forest Interactive’s Digital Voucher Platform (DVP) to Orange affiliates group to streamline and deliver digital products directly to end users.
This also helps Orange’s affiliates capitalize on the demand in their respective markets and generate revenue gains leveraging the success of their own digital assets – MyOrange, Orange money, among other assets.
Mobile operators will also have the option to choose which voucher they would like to sell on their sales digital platform.
“Orange’s objective is to enable our customers across Middle East and Africa have easy access to the best international digital services”, said Frédéric Bléhaut, CEO of Orange Link.
“Forest Interactive’s DVP solution for mobile operators is not only a platform that addresses the gap in digital vouchers availability in the Middle East and Africa region, it also provides mobile operators with ready-made options that are fully customizable, increasing accessibility for all,” said Johary Mustapha, CEO of Forest Interactive.
“This is a real game-changer for the telco industry, and we need to act quickly to take advantage of this opportunity. We look forward to seeing the collaboration come to fruition and to working more closely with Orange in the future,” he added.
By leveraging the one-stop portal to cross-sell a variety of digital products, Orange users and subscribers can enjoy a wide offering of premium digital content services through a simplified and secured payment process.