For the past few years the advertising industry has being discussing ‘mobile’ as “the next big thing” for advertisers and now, with mobile phones having grown by 86% across South Africa over the past six years, we can safely say mobile matters and the “next big thing” has undeniably arrived and is here to stay.
According to an article by Forbes on the 2016 predictions for the ‘App Economy’, consumers have reached a state of “hypermobility”. They rapidly adopt mobile technologies and downloading applications that keep them connected anywhere, anytime. This always-connected generation is modifying their daily behaviours based on their endless choices in mobile and electronic devices.
AMASA Cape Town – the CT chapter of the Advertising and Media Association of South Africa – invites you to join them as they explore the world of Mobile Communication; its perks, challenges and opportunities and share learnings with from some of the leading minds and experts in the local industry including Lynette Hundermark from Appsafrica Advisory .
Don’t miss out on the #MobileMatters full day seminar to be hosted on the 21st of April 2016 at the Inner City Ideas Cartel in Waterkant street, Cape Town.
AMASA have compiled a lineup of South Africa’s top experts on the topic in order to unpack Mobile Media Strategy, Mobile CRM, Mobile Apps, explore various success stories and best practices, dive deeper into Influential Marketing, explore how brands can reach the masses via mobile and so much more.
The #MobileMatters Seminar lineup includes Lynette Hundermark from Appsafrica Advisory and the following experts:
Justin Engel, Marketing Coordinator at WeChat Africa
TOPIC: Mobile Media Strategy
Di Charton, Red & Yellow knowledge sharer
TOPIC: How to integrate Mobile into your overall Marketing Strategy
Lynette Hundermark, Co-founder, MD & Chief Product Officer at Useful & Beautiful / Appsafrica Advisory
TOPIC: Is there a place for Mobile apps?
Natasha Fourie, Strategist, The SpaceStation
TOPIC: IAB Mobile survey – SA Mobile usage and habits revealed
Candice Goodman, Managing Director, Mobitainment
TOPIC: How to reach the mass-market on non-smartphones
Matt Willis, Mobile Consultant @Quirk
TOPIC: Mobile success stories/case studies in delivering measurable ROI
Yaron Assabi, Founder Digital Solutions Group, Chair of the MMA and Board Member @ iab
TOPIC: Why Mobile is the most formidable media & marketing platform in Africa
Fred Roed, CEO of World Wide Creative and co-founder of Heavy Chef. 2015 Bookmarks Winner – Best Individual Contribution
TOPIC: Never Trust A Skinny Chef: a formula to succeeding in the Mobile Age
Mike Carter, Special Projects Director at MaxAxion
TOPIC: Understanding Mobile Metrics
Mike Sharman, Owner of Retroviral Digital Communications
TOPIC: Influential Marketing