Egyptian virtual events platform, Eventtus has been acquired by Bevy, a Silicon Valley-based company that specialises in enterprise-grade virtual event & in-person customer-to-customer community management.
Founded in 2012 by Mai Medhat, CEO, and Nihal Fares, chief product officer, Eventtus is an event management software company based in Cairo, Egypt. Its mobile application enables event marketers and producers to host or experience virtual, hybrid and in-person events.
The company had raised funding from investors, including Algebra Ventures, Cairo Angels, 500 Startups, Middle East Venture Partners , Raed Ventures, Hala Ventures and Daal.
Bevy was purpose-built by the team behind Startup Grind to help companies build, grow, and scale their global customer, prospect, and employee communities.
“What’s unique about Bevy is how they thread events together. They’ve built a powerful community event engine that helps enterprise teams create a sense of community among their customers, prospects, partners and employees,” said Medhat. “This is what all other event platforms are missing. And it’s the key to unlocking global scale and growth.”
By threading community through events, attendees end up with a better experience, and businesses end up with actionable data. As customer data and privacy policies continue to change, successful marketers are shifting away from cookie based behavioural tracking and instead building communities of customers and advocates using Bevy’s Community Event Engine.
“Enterprises have invested in creating connected communities for their customers, employees and partners. Events are not only an extension of these communities but also provide an important channel for driving ongoing engagement,” said Derek Andersen, CEO and co-founder of Bevy.
“With this acquisition, we can now further advance our leadership role in enterprise events by delivering an end-to-end white labeled event system of record that helps enterprise leaders build even stronger and more engaged communities.”