Wiko mobile phone brand launches in Nigeria

Smartphone maker Wiko challenges big players and launches in West AfricaAfter establishing a strong market position in Europe in just three years, Wiko started its operation in West Africa by launching its portfolio of 10 phones in Nigeria.

Nigerian consumers are amongst the first in Africa to enjoy the experience that has become a phenomenal success story across Europe. Known for its world-class technology, cutting-edge design and exceptional product quality, Wiko smartphones are now available at mobile phone outlets across the country.

Wiko is majority-owned by Chinese technology group Tinno Mobile and its phones are manufactured in China. But that fact is lost on many of the French buyers who have catapulted the brand into the top three handset vendors in the country, where it trades off its local status and “French touch”.

Wiko has 8 per cent of the French market, according to Kantar Worldpanel ComTech, which measured “triple-digit growth across Europe” for the brand in the past year.

The company has plans to take the brand into countries where inroads have already been made by Chinese manufacturers such as Huawei and ZTE to bring down the price of smartphones.

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