75% of the worlds population have poor or inconsistent address. What3words has built a uniform global location reference system that gives everyone, everything & everywhere a simple address. They have divided the world into a grid of 57 trillion 3mx3m squares and have pre allocated each with a fixed and unique 3 word address.

It is built on the premise that 3 words are significantly more memorable than the equivalent alphanumeric characters or lat/long coordinates required to define the same location, and much quicker and easier to say. In places with no street addresses, Clare Jones from What3Words shares with Appsafrica.com how they are quicker and cheaper to implement than any other system,

What3words goal is for  to become a global standard for communicating location. It is free for individuals to use online and through the apps.  At the moment, the core what3words algorithms and data are not in the public domain but in the future,  they may release some or all of our source code in the future so that people can continue to rely on the what3words system.

Appsafrica Advisory develops strategies and drives expansion for companies entering or expanding in Sub-Saharan Africa. We are a private advisory service providing expert insight, business development and implementation assistance for mobile web and technology ventures.