Netflix recent launch in Africa has ensured mobile entertainment and video on demand services are on high alert while Tuluntulu a mobile content platform is growing due to an attractive consumer proposition.
In addition to Netflix’s arrival we recently reported how the latest entrant NuVu from Ericsson, is the first “end-to-end subscription video-on-demand content service”, intensifying competition further in the VoD space. NuVu’s solution gives subscribers access to around 3,000 local and international TV and film titles for a small monthly fee.
Voted Best App at the Appsafrica Innovation Awards 2015, Tuluntulu is not phased and is making great strides across Africa.Tuluntulu is a mobile content platform targeting audiences in Africa and globally with African focused content. The problem is most streaming systems on offer are on-demand (VOD), paid for services (subscription) that only work on broadband connections (3G, LTE, ADSL, FTH etc).
The South African start-up is distributing TV and radio on a free mobile app designed to work on mobile devices connected via low bandwidth connections but is free on Wifi, unlike it’s competitors. Pierre van der Hoven, founder and CEO of Tuluntulu shares with Appsafrica.com what makes it different.
The app has been downloaded over 350 000 times in 154 countries, with the most popular being South Africa, Nigeria, Ghana, Tanzania, and Kenya. To date, there have been over 10-million screen views, 2.1 million sessions, and over 84% returning users.
The platform features 20 24-hour a day channels from across the continent. Some of the offered programmes include AfricaSport4U, Al Jazeera, SABC Education, and Afridocs. It also features 13 streaming radio stations with the likes of CliffCentral. It also displays the channel’s Twitter feed, which allows for a live user and channel interaction.
Tuluntulu has been optimised for mobile networks with an average of 50MB per hour consumption rate. The app allows users to switch between high and low-quality video depending on their network.