The Great Mobile Debate at Social Media Week Lagos #SMWLagos

THE GREAT MOBILE DEBATEIs all this talk about mobile apps all just hype? A good natured debate presented by Mobile West Africa asks YOU to be judge and have your say with a leading panel at Social Media Week in Lagos.

What’s the Great Mobile Debate?
More specifically are mobile apps worth it in the African context? Is all the hype, the monthly app comps and all the furore that surrounds mobile apps justified or is it the best example of misconceived thinking?

Matthew Dawes CEO and founder of All Amber who produce the leading Mobile West Africa event will host the panel with Emeka Okoye (CEO, Vikantti, Nigeria). All Amber have strived to enable the growth of the mobile industry in Africa by supporting young and ambitious entrepreneurs, concentrating on innovation and how to tease out the answers in this debate.

The panel will include Zubair Abubakarco (Founder ChopUp), Ugo Okoye (Founder IConcepts), Marek Zmyslowski (Managing Director of and a few special guests.

This debate will be discussing:

– Global vs Sub Saharan African usage
– Feature vs Smart
– Mobile Apps vs Mobile Web
– Design Implications
– The Mobile Consumer
– Search, Discovery and Monetisation

To find out more please click here

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