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SweepSouth continues disruption of the South African cleaning industry

sweepsouth

Having successfully rolled out South Africa’s leading on-demand home cleaning app in Johannesburg, Pretoria and Cape Town, SweepSouth is now expanding to Durban.

Since launching in June 2014, SweepSouth has enabled the booking of tailored cleans with a couple of clicks. The service is targeted towards customers who require a quick and convenient way of connecting to reliable cleaners – SweepStars, as they are known.

“We saw an opportunity to disrupt and modernise an inefficient and outdated industry,” SweepSouth co-founder and company CEO Aisha Pandor tells Appsafrica.com.

Customer experience and efficiency has driven product design from the get-go, with the new app offering clients a fresh and completely hassle-free experience. The app automatically tracks and saves addresses through GPS technology – eliminating the need for directions. It sends customers discreet real-time notifications when their cleaner is en-route, has arrived and clocked out for the day. Once a job is completed, secure, cashless payment is processed and both sides of the transaction are given the opportunity to rate their experience.

SweepSouth offers customers the opportunity to book, manage and pay for cleaning services from their mobile phones. The company has been recognised for disrupting the domestic cleaning industry, tapping into new markets and creating jobs on scale, their rapid growth can be attributed to the convenience and slick service it provides to customers.



“Expanding to Durban has been on the books from the get-go, and we’ve been working hard behind the scenes to interview and register a top quality team of local cleaners – or, as we call them, SweepStars,” adds Pandor. Together with her husband Alen Ribic, Pandor quit her corporate job in 2014 to found the on-demand service that has been taking South Africa by storm.

The cutting edge app and online platform allows users to book tailored cleans in just three easy steps. The transaction is cashless and hassle-free, with cleaners taking home 70%-80% of the total fee, a rate twice as high as
minimum wage.

“By tapping into new markets and empowering cleaners to take on multiple or supplementary jobs, we are facilitating the employment of more people, in far less time, at a higher wage,” says Pandor. In the past year, SweepSouth has created work opportunities for over 1 000 experienced cleaners. Of those, the 71% were previously unemployed, with the remaining 29% citing underemployment as the reason they joined the platform.

Following the successes that the platform has had in other South African cities, SweepSouth is expected to land with a bang in KwaZulu-Natal’s urban metropolis.  Download the app or to register as a cleaner click here.

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  1. Pingback: Africa Tech – Cherkaoui Journal

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