The National Basketball Association (NBA) has partnered with mobile payment and marketing specialists PM Connect on an international deal for its premium live game subscription service, NBA League Pass.
The multiyear partnership will allow fans to subscribe to NBA League Pass through their mobile phone and without the need of a credit card.
Rolling out this and next season, fans in South Africa, Belgium, France, Germany, Greece , Spain and the U.K. will be able to add a NBA League Pass subscription to their mobile phone bill via direct carrier billing (DCB).
The partnership will expand the reach of NBA League Pass to new fans, as the company will provide connections to over 300 million consumers across their network of over 20 mobile operators (MNOs) across African and Europe.
Subscribers will have access to League Pass’ Next-Generation game viewing enhancements, including new camera angles, multiple in-language streams, celebrity influencer commentary, in-depth analytics and statistical graphics, and social media integration. PM Connect will also use targeted mobile marketing to convert new and existing NBA fans into paying subscribers via DCB.
“NBA League Pass is all about giving our fans the best possible viewing experience, anytime, anyplace,” comments Bastien Lacheny, Associate Vice President, Media Distribution for NBA EME. “As more basketball fans enjoy content streamed directly to their mobile devices, we are keen to meet their needs and provide them with a mobile payment option best suited to their viewing habits. By adding direct carrier billing to the suite of subscription payment types on offer, fans will be able to enjoy an enhanced transactional experience.”
PM Connect’s mobile-first approach will be a key piece in the puzzle to provide payment options for all NBA League Pass subscribers,” adds Christopher Purdie, PM Connect’s Chief Commercial Officer. “Our partnership will help connect NBA League Pass to audiences in some of its biggest territories outside of the US, demonstrating the growth opportunity mobile presents for forward-thinking brands.”
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