Advisory News

MWC: Sports shoes just got very clever

samsung trainers

The internet of things (IoT) and wearables are nothing new, however Samsung have in conjunction with its in-house startup, Salted Venture launched what could be the biggest revolution in sportswear since Nike invented air bubbles.

Samsung’s IOFIT is embedded with sensors that can detect balance and posture at various parts of a foot especially for budding athletes. The trainers contain and application, which displays real-time data which the user can then evaluate and see how they can improve.

The IOFIT smart shoes have two models a running trainer and golfing shoes. The golf shoes aims to improve the golfers swing posture, weight shift and club head speed. The running trainers are designed to improve the runners gate,  posture and prevent injury. An app then crunches the data to help improve the athletes performance .

“There’s so much valuable information coming from our feet, and it’s being wasted,” said Jacob Cho, CEO of Salted Venture. “So, we wanted to make use of this data and utilize it to provide value to people. That was the driving force behind IOFIT.”

The idea for the smart shoe was born at C-Lab, one of Samsung’s primary Innovation Programs that helps its employees to nurture creative business ideas. Soon thereafter, the team left the firm to establish Salted Venture as an independent company and create new business opportunities.

“Our goal is to empower people who love fitness and sports to train smarter and coach better,” Cho explained. “We want to see our products being used by inspiring athletes, coaches and individuals all over the world and to make their training and coaching experience the best it can be.” is a leading pan-African technology news portal and advisory service, dedicated to delivering the latest insight on mobile, tech and innovation in Africa.
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