Digital Transformation

Kenya to host newly launched Diageo’s Africa Digital Hub

The hub, set to be hosted at EABL headquarters in Garden City Office Park, Nairobi is a shared service designed to deliver rapid digital capability deployment in Africa.

The Africa Digital Hub will serve Diageo’s key markets in Africa including Kenya, Nigeria, South Africa and Ghana. It will be headed by Ms. Waithera Kabiru, the immediate former Head of Media Futures at EABL. The decision reinforces Kenya’s prime position as a tech leader in Africa, driven by an emerging, wealthier middle-class population.

The development also comes as Kenya continues to emerge as a favourite innovation destination for global tech giants, thanks to mobile penetration, tech innovation and an emerging middle-class population. A recent white paper by Visa indicated that e-commerce across has experienced phenomenal growth rates around the world and grow to $7 trillion across the globe by 2024. In 2020, EABL launched its direct-to-consumer e-commerce platform ke.theBar.com and this will be scaled to other markets in Africa.

Making the announcement, during the launch of the Hub, Diageo’s Global Digital Transformation Lead, Susan Jones noted that the hub, the first of its kind in the region is going to serve Diageo’s digital vision, “To win the next generation celebration by engaging and delighting consumers with world class experiences across every consumer physical and digital touch points.” she said.

Global drinks company, Diageo Plc, will host the newly launched Africa Digital Hub in Kenya to accelerate its digital transformation ambition.

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

AppsAfrica.com is a leading pan-African technology news portal and advisory service, dedicated to delivering the latest insight on mobile, tech and innovation in Africa.
AppsAfrica Advisory provides strategic, tactical and operational Africa advisory services for mobile and tech ventures planning to launch or expand in Sub-Saharan Africa with a team of experienced advisors. Our events celebrate and connect the best in mobile and tech from across the African tech ecosystem with global players.

Subscribe to our African tech news mailing list

Copyright © 2013 - 2018 AppsAfrica. All rights reserved.

To Top