Having officially launched the world’s ‘lightest’ instant messaging service in Africa earlier this year, Jongla Social Messenger has just announced a host of exciting new features saving African users money and data compared to WhatsApp and other IM apps.
Jongla is similar to WhatsApp and other IM apps in a number of ways: most importantly, people sign up using their existing mobile numbers and the apps work across different platforms. They are all free to download and use.
However the Jongla social messaging service has been specifically developed for people living and working in Africa – and other emerging markets where data costs are high and coverage is unreliable. Jongla was designed to be the most data-light IM app in the world so it can help people save money and data.
How Jongla differs from other IM apps?
• Jongla takes only 3.4MB to download (see below) on Android phones compared to WhatsApp (23.7MB), Facebook’s Messenger (30.2MB) and more than 20MB for most other messaging apps.
• Once downloaded, Jongla uses just 10% of the handset’s memory as other messaging apps like Facebook Messenger and Whatsapp. This means users do not have to uninstall any apps to make space for Jongla.
• Jongla’s unique data compression techniques means it does not consume as much mobile data as other messaging apps for essential background processes. It also enables users to simply share thumbnails of photos so their friends only download when they want, saving valuable data and money.
As a result of these differences, those already using WhatsApp, WeChat, Viber and other messaging apps in Africa will find that Jongla can be used more often and in more places whilst also saving on data and money.
Jongla enables users to send and receive unlimited free text messages, stickers, photos, videos and funny voice messages over the Internet using low-speed Wi-Fi networks as well as 4G, 3G, EDGE and GPRS.
Riku Salminen, CEO of Jongla, said “Jongla remains very economical in terms of data usage and the cost related to this. From download to daily use, Jongla saves people money. According to our studies, Jongla uses 80% less data compared to Viber and 25% less data compared to Facebook Messenger when you use it*. It makes all the difference for people living in African where data is expensive.
Not only that, Jongla is fun and gives people lots of different ways to communicate and express their emotions.”
Today also sees the release of Social Messenger – Jongla’s most significant feature upgrade revolutionising how people can discover new friends by using Jongla.
In addition to chatting, Jongla users can now discover and interact with new friends based on their location with a built-in community feature called ‘People’. The feature was designed to enable users to be able to discover interesting new people around them. To protect user privacy, only an approximate location is given and the feature is optional.
Also added to Jongla’s Social Messenger is the ability to engage with user profiles with a choice of reaction. Reactions can be exchanged between people in Jongla’s community to express emotions from a simple thumbs-up, smile or even a virtual flirtation with a heart.
“We are continuing to make Jongla more social without sacrificing the essence of it all – private messaging”, added Salminen. “For those who want to broaden their horizons to discover and interact with new friends, the community of nearby people is only one tap away.”