This new segmentation enables advertisers to reach corporate working class, working class, students and mass market segments in Nigeria. According to Eskimi the new segmentation and targeting will allow advertisers to divide their media spend in groups when promoting different products and be sure that their digital advertising reaches the right customer.
Vytautas Paukstys, CEO of Eskimi tells Appsafrica: “Every brand has their own audience by social class, income and occupation. By doing constant research we have been able to map a set of demographic, location, technical and usage data with occupation and purchasing power. This allows brands to reach their target audiences without speculating weather one or another channel is used by certain target group.
Eskimi who currently quote 18 million users in Africa, also launched a mobile real time bidding network last year.