Social Media Week is into its third day here in Lagos. Today see’s Nigerian entertainment industry’s heaviest hitters coming together to talk about the effects of social media on music business while other topics include mobile farming, advertising and monetisation of social media.

Here is a full list of today’s events:

Leveraging the Connected Class for Sustainable Competitive Advantage
 10:00 AM – 11:00 AM
 Hosted by Sawubona Advisory Services
S&S Hotels and Suites

The Next Wired Generation: Orange Minds and the Future Of Advertising
 10:30 AM – 11:30 AM
 Hosted by TINK Africa
Landmark Centre – SMW Experience Stage

#SMWMusicDay: Satellite Vs. Streaming – Distribution In Nigeria
 10:30 AM – 11:30 AM
 Hosted by The BEAT 99.9 FM
Pencom Innovators Stage @ SMW Lagos Campus

#SMWExecutive VIP Suite Powered by UBA – Wednesday
 10:30 AM – 6:00 PM
 Hosted by Social Media Week Lagos
UBA Executive Suite @ SMW Lagos Campus

Using Twitter to Connect Companies, Cultures, and Countries
 10:45 AM – 12:00 PM
 Hosted by Flowers Media Matters
Landmark Centre – SMW Masterclass Suite

 

AgroConnect: CONNECTED FARMERS, CONNECTED FORTUNES
 11:00 AM – 1:00 PM
 Hosted by HEDA Resource Centre
Dream Center

The Great Mobile Debate
 12:00 PM – 1:00 PM
 Hosted by Mobile West Africa
Landmark Centre – SMW Experience Stage

#SMWMusicDay: So You Are a Social Media Superstar…What Next?!
 12:00 PM – 1:00 PM
 Hosted by The BEAT 99.9 FM
Pencom Innovators Stage @ SMW Lagos Campus

SME 101: CONVERTING SOCIAL NETWORK TO CASH
 12:00 PM – 1:00 PM
 Hosted by Kaymu Nigeria
Terra Kulture

Is Your Social Media Manager Lying to You ?
 12:00 PM – 1:00 PM
 Hosted by Edel Technologies
UBA Executive Suite @ SMW Lagos Campus

#SMWMusicDay: The New Deal: Brands + Music
 1:30 PM – 2:30 PM
 Hosted by The BEAT 99.9 FM
Pencom Innovators Stage @ SMW Lagos Campus

[Google Hangout] On Your Mark, Get [Tech], Go! Marketing Technology 2.0
 1:30 PM – 2:30 PM
 Hosted by Signature RED
Landmark Centre – SMW Experience Stage

#SMWPowerLunch – Wednesday
 2:00 PM – 12:00 AM
 Hosted by Social Media Week Lagos
UBA Executive Suite @ SMW Lagos Campus

[Google Hangout] The Purpose-Driven Tweet! Making Social Media Work with @RedMediaAfrica
 2:00 PM – 3:00 PM
 Hosted by The Discovery Centre
Google Hangout

Harnessing the Podcasting Goldmine in Africa
 2:15 PM – 3:30 PM
 Hosted by CBC EMEA
Landmark Centre – SMW Masterclass Suite

#smwNextWave: The Importance of Investing in African Tech-Startups
 3:00 PM – 4:00 AM
 Hosted by Social Media Week Lagos
Landmark Centre – SMW Experience Stage

#SMWMusicDay: Touring, The Live Music Business
 3:00 PM – 4:00 PM
 Hosted by The BEAT 99.9 FM
Pencom Innovators Stage @ SMW Lagos Campus

#SMWIrresistible – Secrets of an Irresistible Business: Using Social Media to Connect Your Business to the World!
 4:00 PM – 5:15 PM
 Hosted by Mindshare Communications
Landmark Centre – SMW Masterclass Suite

#SMWMusicDay: Financing the Entertainment Sector & New Revenue Models
 4:15 PM – 5:15 PM
 Hosted by The BEAT 99.9 FM
Pencom Innovators Stage @ SMW Lagos Campus

Evolution of Social Media: Social Lending, New Products , New Frontiers
 5:00 PM – 7:00 PM
 Hosted by Bincom ICT
Spice Bowl

#SMWMusicDay: Triple Threat or Nah? Mobile Platforms, Distribution & The Sharing Economy
 5:30 PM – 6:30 PM
 Hosted by The BEAT 99.9 FM
Pencom Innovators Stage @ SMW Lagos Campus

Digital Radio & the African Listener
 5:45 PM – 7:00 PM
 Hosted by iGroove Radio
Landmark Centre – SMW Masterclass Suite

#SMWCocktailsNConvo Wednesday Powered By Ciroc
 6:00 PM – 8:00 PM
 Hosted by Ciroc
#CIROClife Lounge @ SMW Lagos Campus

The Art Social – SMWLagos Edition
 6:00 PM – 9:00 PM
 Hosted by The Social Place
The Social Place

Music in Africa presents: a Celebration of 90 years of Nigerian Popular Music.
 6:30 PM – 8:30 PM
 Hosted by Music in Africa
Goethe Institut