To enter the awards applicants should meet the following criteria:

• Applicants can be start-ups or incorporated companies
• Applications will be accepted from companies who have launched a product or service in at least one African market.
• If the service has not been launched at the time of judging it will be omitted.
• The product or service must address specific African needs as detailed within the specific category
• The applicant’s innovation can be any product or service utilising any technology
• Applicants must have launched the entry in at least one African market to date
• Applications must be specific and relevant to the category entered
• The applications are judged by an independent panel of judges whos decisions are final