Ampersand, Africa’s leading electric vehicle (EV) energy tech company, is proud to announce a significant milestone in its journey to improve how Africa moves. The company’s flagship electric motorcycles, formerly known as Ampersand, will now be known as Alpha. A separate brand identity for the Ampersand motorcycle both reflects its pioneering legacy as the first commercial electric motorcycle in Africa, as well as distinguishes the motorcycle brand from Ampersand’s core energy technology and swap station business.
Since its inception as Africa’s first e-mobility startup, Ampersand has been at the forefront of cutting carbon emissions and driving clean economic prosperity by making EV energy technology and infrastructure accessible to the mass market. As of today, Ampersand powers over 5,700 e-motos travelling an average of 950,000km daily. That’s the equivalent of travelling 100 times from Cape of Good Hope to Cairo daily.
Ampersand is delivering life-changing savings for its customers, improving air quality, and enhancing public health. Now, with the introduction of the Alpha brand, Ampersand demonstrates its ongoing commitment to ensuring customers have the best e-motorcycles available, while also providing clean, reliable energy to a growing list of mobility partners.
The market has spoken with overwhelming clarity: 9 out of 10 riders in Rwanda choose Alpha e-motos (formerly Ampersand) over competitors, including well-funded international alternatives. This extraordinary preference isn’t coincidental—it’s built on tangible advantages that matter to daily users, derived from years of on-the-ground experience and vertically integrated R&D and manufacturing. Riders consistently cite Alpha’s unmatched reliability, superior range, and exceptional cost savings, which directly impact their livelihoods.
In independent comparisons, Alpha motorcycles deliver up to 40% more operational hours between maintenance, consistently outperforming alternatives in Rwanda and Kenya’s challenging terrain and conditions. Most tellingly, Alpha’s rider retention rate exceeds 98%, with the majority of operators becoming brand ambassadors who actively recruit fellow riders to make the switch—a testament to the motorcycle’s transformative impact.
