Innovation

American Express expands across Africa through partnership with Societe Generale

amex

Societe Generale has signed a merchant acquiring partnership with American Express in eight countries in Sub-Saharan Africa where the Bank operates. 

The agreement involves both online sales and POS payments through electronic payment terminals. This means that any retailer wishing to accept payments from American Express Card members can now sign a contract with Societe Generale. The partnership will be effective in Benin, Burkina Faso, Cameroon, Chad, Guinea, Ivory Coast, Madagascar and Senegal.

Societe Generale des Banques en Côte d’Ivoire (SGBCI), Societe Generale’s subsidiary in Ivory Coast, is the first to offer the service in the region, before it is rolled out in the seven other countries before the end of 2016. This will enable the Group to strengthen its unique positioning as a universal bank combining the advantages of a strong local presence with the expertise of a major international bank.

Commenting on the partnership, Alexandre Maymat, Head of the Africa region at Societe Generale, said: “We are pleased to enter into this agreement to offer merchants in West Africa the ability to accept American Express. It will allow us to better serve our clients as well as acquiring new corporate customers, and it will also strengthen the bank’s footprint in the region.”

Andrew Stewart, Vice President and General Manager, Bank Partnerships, at American Express said: “We are delighted to partner with Societe Generale, one of the top international banks operating in Africa, to expand the scope and reach of the American Express brand. This new partnership will grow our merchant network in Sub-Saharan Africa, and will benefit American Express Card members in Africa, as well as those visiting the continent. Sub-Saharan Africa has high potential for economic growth, and this new partnership presents a number of unique and exciting growth opportunities.”

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

AppsAfrica.com is a leading pan-African technology news portal and advisory service, dedicated to delivering the latest insight on mobile, tech and innovation in Africa.
AppsAfrica Advisory provides strategic, tactical and operational Africa advisory services for mobile and tech ventures planning to launch or expand in Sub-Saharan Africa with a team of experienced advisors. Our events celebrate and connect the best in mobile and tech from across the African tech ecosystem with global players.

Subscribe to our mailing list

Subscribe to our mailing list

Copyright © 2013 - 2016 AppsAfrica. All rights reserved.

To Top