Airtel Money breaks the 1.5 million subscriber mark in Ghana, offering the ability to link bank accounts and electronic wallets for simple and secure transfer of money across accounts in Ghana.
This number is about half the population of Accra and the highest adoption rate by the subscribers of any mobile money service on the market.
Airtel since the introduction of Airtel Money has been successful in making the service more attractive and acceptable to all. The service has been instrumental in changing the way people transact business, and it is progressively moving towards achieving its target of helping to propel Ghana towards a cashless society.
A unique feature of the Airtel Money proposition compared to other mobile money services, is the ability to link one’s bank account directly to one’s electronic wallet enabling simple and secure transfer of money across accounts. Airtel partnered with banks to enable the use of their Automated Teller Machines (ATM’s) as cash out agents without the need for an account with the Bank or an ATM card.
Another unique feature of Airtel Money is that one can purchase data bundles to access the internet.
“Imagine you are trying to meet a deadline late in the night, and you run out of data. If there are people on the other side of the world waiting for you, this can be a huge problem. With Airtel mobile money, you just top up with data bundles or recharge quickly and move on without issues,” Donald Gwira, head of Corporate Communications at Airtel said.
Airtel Money has also partnered with the Government of Ghana to facilitate payment of government services like passport fees, and other payments on the e-government portal as well as over 500 partners such as KFC and other consumer touch points.
This provides a large network of outlets where customers can use the service and the partners and merchants who have adopted Airtel Money as a payment mechanism, Airtel Money delivers an efficient payment and collections system.
Airtel Money customers are also able to conveniently pay for their water bills, tickets with Ethiopian Airlines, DStv and GOtv subscriptions, mortgages with Ghana Home Loans and even school fees without having to go through the hustle of long queues and endless waiting. The continued rise and adoption of Airtel money will see the service penetrate all aspects of life where financial transactions are made and establish itself as the safest way to pay.
Commenting on the rapid growth of Airtel Money, Manu Rajan Marketing Director of Airtel Ghana stated that, “the adoption and increased use of Airtel Money by our subscribers as a trusted mode of payment is heartwarming. We are encouraged by this growth; we are even more encouraged by the number of merchants who are seeking tie-ups with us to adopt Airtel Money as a payment channel.”
Users of Airtel Money can go to any one of its network of 11,000 registered agents, seven partner banks, and 152 post offices to undertake cash-in and cash out transactions. Airtel Money customers can alternatively cash out money from any of Ecobank and Fidelity banks over 289 ATMs nationwide.