Facebook’s will be opening up the Instant Articles program to all publishers — of any size, anywhere in the world it announced at the F8 conference.
To date, Facebook been working with a few hundred publishers around the world to build a reading experience for people on Facebook. According to Josh Roberts from Facebook we “built Instant Articles to solve a specific problem—slow loading times on the mobile web created a problematic experience for people reading news on their phones. This is a problem that impacts publishers of all sizes, especially those with audiences where low connectivity is an issue” such as Africa.
Media organizations and journalists are an “integral part of Facebook, and we’re committed to delivering products that will create the best experience for publishers and their readers” explains Josh Roberts from Facebook.
With Instant Articles, publishers have full control over the look of their stories, as well as data and ads. They have the ability to bring their own direct-sold ads and keep 100% of the revenue, and track data on the ads served through their existing ad measurement systems, or they can monetize their content through the Facebook Audience Network.
Additionally, publishers can use their existing web-based analytics systems to track article traffic or use third-party providers. They can do all this while accessing a rich suite of multimedia tools to create dynamic, interactive stories, that will load quickly everywhere on Facebook, regardless of where in the world their readers are.
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