Innovation

Facebook opens up instant articles to all publishers

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Facebook’s  will be opening up the Instant Articles program to all publishers — of any size, anywhere in the world it announced at the F8 conference.

To date, Facebook been working with a few hundred publishers around the world to build a reading experience for people on Facebook. According to Josh Roberts from Facebook we “built Instant Articles to solve a specific problem—slow loading times on the mobile web created a problematic experience for people reading news on their phones. This is a problem that impacts publishers of all sizes, especially those with audiences where low connectivity is an issue” such as Africa.

Media organizations and journalists are an “integral part of Facebook, and we’re committed to delivering products that will create the best experience for publishers and their readers” explains Josh Roberts from Facebook.

With Instant Articles, publishers have full control over the look of their stories, as well as data and ads. They have the ability to bring their own direct-sold ads and keep 100% of the revenue, and track data on the ads served through their existing ad measurement systems, or they can monetize their content through the Facebook Audience Network.



Additionally, publishers can use their existing web-based analytics systems to track article traffic or use third-party providers. They can do all this while accessing a rich suite of multimedia tools to create dynamic, interactive stories, that will load quickly everywhere on Facebook, regardless of where in the world their readers are.

Appsafrica Advisory is a private consultancy service providing expert insight helping to build strategy, drive expansion and support operations for companies entering or expanding in Sub-Saharan Africa.

Appsafrica Advisory develops strategies and drives expansion for companies entering or expanding in Sub-Saharan Africa. We are a private advisory service providing expert insight, business development and implementation assistance for mobile web and technology ventures.

 



AppsAfrica.com is a leading pan-African technology news portal and advisory service, dedicated to delivering the latest insight on mobile, tech and innovation in Africa.
AppsAfrica Advisory provides strategic, tactical and operational Africa advisory services for mobile and tech ventures planning to launch or expand in Sub-Saharan Africa with a team of experienced advisors. Our events celebrate and connect the best in mobile and tech from across the African tech ecosystem with global players.



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