Launched in 2015, the Abidjan market specifically targets Sub-Saharan African countries where French is spoken as a first or second language. 576 delegates and 58 exhibitors representing 302 companies from 41 countries attended the 2018 edition.
With a fast-growing population of 115 million french speaking individuals, Francophone Sub-Saharan Africa boasts 20 million TV households and 7 million pay-tv subscribers. Ever-increasing year-on-year attendance shows the true extent of growth potential in this ensemble of neighboring countries where French is spoken as a first or second language.
This part of the world is a predominantly free TV marketplace challenged by rapidly growing pay TV and digital terrestrial television services, cutting-edge internet users consuming video content online, and the huge rise in mobile phone penetration. Across these countries and excluding sports rights, public and commercial broadcasters, premium cable channels, cable and satellite operators, telecoms, and mobile and streaming platforms have spent around $150 Million to buy content in 2018 – a 50% increase since the beginning of the decade – and generated close to $750 Million in direct pay-tv / advertising revenues.
Next edition is scheduled from 29 to 31 May. Morocco will be the Guest Country.