Having launched just two years ago in Nigeria with a few hundred merchants, Kaymu today enables thousands of businesses and individuals to buy and sell online. Backed by Africa Internet Group, Kaymu offers an online market service that enables businesses and individuals to sell items across multiple African markets.
The advent of e-commerce is having a big impact on the entrepreneurs in Nigeria with small and medium scale enterprises (SMEs) taking advantage of social media and classifieds to increase sales. Here are some recent findings from Kaymu about the state of play for SMEs in the Nigerian market.