Africa Team

Our Africa Advisory team provide mobile and technology consultancy in Africa across multiple sectors with vast experience, insight and networks across the continent.

Jeremy George – Cape Town, South AfricaJeremy George – Cape Town, South Africa

Jeremy is a Principal Advisor with Appsafrica Advisory. He has over 20 years experience of doing business all over Africa. Jeremy started his career in Zimbabwe with Castrol Ltd in a number of sales, marketing and General Management roles. He then set-up and ran a successful African import business in the UK. He returned to Africa as CEO to lead an innovative mobile messaging startup, ForgetMeNot Africa for Lonrho PLC, negotiating and launching services with mobile network operators across Africa. After leaving ForgetMeNot, Jeremy moved to mobile tech startup biNu, setting up and managing their African operations.

AF HeadshotAndrew Fassnidge – London, UK

Andrew is Director and Founder of, the pan-African technology news portal and advisory service, dedicated to delivering the latest insight and events on mobile, tech and innovation in Africa. He has extensive experience driving technology and software ventures in Africa, having commercialised and deployed mobile messaging, software,  mobile financial services and VAS services in Africa. Andrew is also founder of the Africa Tech Summit. These events celebrate and connect the best in mobile and tech from across the African tech ecosystem with global players. Andrew is passionate about Africa having rolled out services across multiple territories in Africa providing a wealth of experience and extensive network across Africa.

Ethel CofieEthel Cofie – Accra, Ghana

Ethel Cofie is CEO and Founder of EDEL and Founder of Women in Tech Africa, Africa’s largest women in tech group with members in over 30 Africa countries. A high caliber IT professional with a wealth of technical and commercial skills acquired across a wide range of demanding roles. Ethel has over 12 years experience working in the UK, Ghana, Nigeria and Sierra Leone on projects for organizations like Bill and Melinda Gates Mobile Technology for Health project and the Ford Foundation’s Election Monitoring project for Nigeria. As Head of Commercial Solutions for Vodafone Ethel was responsible for conceptualizing, executing and working with teams to align Corporate strategy to IT strategy and to develop and manage creative tech solutions. She also sits on the boards of numerous companies in Africa.

Lynette HundermarkLynette Hundermark – Cape Town, South Africa

With over 17 years of experience in the tech, digital marketing and mobile solutions space, Hundermark co-founded specialist mobile solutions consultancy Useful & Beautiful. With a passion for developing mobile products that are aligned to business goals, Hundermark’s experience spans the retail, financial and entertainment sectors and had developed some of the most successful mobile web and apps solutions in South Africa.

Naz HeadshotNazar Musa – Singapore

Born in the Sudan and brought up in the UK, Naz’s experience spans the globe. He started his career with Airtours PLC in Spain and then moved to Jamaica, where he managed the company’s assets on the island for two years. Naz then joined Holiday Autos in the UK, leading the launch of the business in France, Holland, Belgium, Sweden, Germany, the USA and Australia. He was instrumental in the development of the General Sales Agent network, which also provided him valuable exposure to South Africa, South America, Asia, the Middle East and Russia. With many years of management, business development, and entrepreneurial experience he is perfectly placed to develop early stage businesses in Africa.

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