The Lean Start-up concept created by Eric Ries, provides a scientific approach to creating and managing startups and getting a desired product to customers’ hands faster. Appsafrica.com is excited to be partnering with Lean Startup Machine (LSM), a three day workshop in Johannesburg on starting a successful new business.
The Lean Startup method teaches you how to drive a startup-how to steer, when to turn, and when to persevere-and grow a business with maximum acceleration. It is a principled approach to new product development.
Ideas that people want
Too many startups begin with an idea for a product that they think people want. They then spend months, sometimes years, perfecting that product without ever showing the product, even in a very rudimentary form, to the prospective customer. When they fail to reach broad uptake from customers, it is often because they never spoke to prospective customers and determined whether or not the product was interesting. When customers ultimately communicate, through their indifference, that they don’t care about the idea, the startup fails.